Hausboom commercialized in 2017 and within almost 3 years Hausboom is already available nationwide in Malaysia at major establishments such as 7-Eleven (2030 outlets), MyNews (226 outlets), Aeon (24 outlets), Petronas (1061 outlets), Shell Select (100 outlets), Mydin Mart (8 outlets) and are already exported to more than 12 countries. We are currently waiting for approval and verification from 22 more countries like Mauritius, Yemen, Panama, Mexico, Vietnam, Philippine, Indonesia. Other than that, we are now in the final stage to penetrate HORECA chain supermarkets like Giant, Mercato and Jason’s.
To remain relevant, Hausboom has to be agile and adapt to the market trends and changes. It is very crucial for any business in FMCG segments. Hausboom with its radical marketing ideas breaks any traditional marketing ideas and that makes us different and accepted by the consumer.
To sustain the brand for a long period of time is very hard, but it is possible. Hausboom has laid a strong foundation to capture the attention of our audience by implementing our 3 core lifestyle pillars which are known as Hausboom Music, Hausboom Style and Hausboom Extreme. These 3 core pillars capture different types of group while still focusing on our primary one target market (16-25 year olds).
Within just 3 years of commercialization, Hausboom is now NATIONWIDE ACROSS MALAYSIA AND can also be found all around the world such as China, Brunei, Maldives, South Korea, Sri Lanka, India, JAPAN, Yemen, OmaN, TIMOR LESTE, SEYCHELLES, indonesia and mongolia.